Plan Escapadas

FASHION FILM

Role: Cinematographer / Editor

Client: HYFVE

The leading B2B fashion wholesaler wanted to create a bold shoot for their autumn/winter 2023 collection, using Wes Anderson's styles as its main inspiration.
Colors are strong and bold, yet, expressing candid and dreamy aesthetic overall to encompass both vividness and softness of HYFVE's autumn/winter collection.
Symmetrical composition and dynamic angles to capture the natural moments.
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We wanted to create videos that emphasize the contrast between dull and playful, implementing Wes Anderson's philosophy and aesthetics.

STORY

A chic and modern 20's college girl plans to escape from boredom and dullness. Rather, she wants to escape to find joy of her life.

HYFVE uploaded the video on their website and social media platforms and showcased the video at the Las Vegas MAGIC Show to launch their 2023 Fall and Winter Collection for the first time with a huge success.