As a director, I wanted to reveal the visions and core values initiated by Le Labo: the craftsmanship, unique taste, and customization for every individual customer that walks into their lab, emphasizing the vintage and minimalism.

We wanted to reveal the naturalistic endeavors of making every bottle from scratch with hand, yet combining with Production Design that induces the aesthetics of how Santal 33 smells like, using the vibrant colors and textures.

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We wanted to capture detailed moments of the actual processes that happen in the lab, such as adding measured drops and mixing the solutions as the order comes in.

STORY

A lab lady collects the ingredients and apparatus to create a one-and-only bottle of "Santal 33" dedicated to her customer, dealt with care and delicacy.